What is Outdoor LED Display / Screen？
Outdoor LED display is also know as billboards, which is a kind of billboard that combines visual graphics and text, and it is also a kind of sign. It is used to describe the purpose or name of the place, and it has both commercial and non-commercial purposes.
With the popularity of outdoor LED advertising, it has become an indispensable basic component in business, because it can quickly make people understand the services and goods provided by the place at a glance, and reduce the search time of the demand side in the market. In areas where business competition is more intense, the more eye-catching or interesting billboards can have an advantage in business, and the more luxurious billboards are also a demonstration of the business’s financial strength, allowing customers to have preconceived notions and have more confidence for your company in the business.
And the billboards with the same specifications and standard characters in the chain store system can also bring customers a sense of connection, knowing that the merchants belong to the same system, and the services and products provided also have the same quality and specifications. But the cost of a good billboard is quite high.
So how much do billboards cost has become one of the most concerning issues for all consumers.
What are the benefits of Digital Out of Home advertising?
- Better targeting, with the possibility to display adverts at times when the target audience is most likely to see them.
- Measure the effectiveness of campaigns with mobile location data or by utilising a number of data points and sensors with GPS, Wi-Fi and 4G.
- Effective mobile retargeting, for example, geofencing and creating a virtual geographic boundary around a board. By using GPS or RFID technology to trigger a response when a mobile device enters or leaves the vicinity of a board, this allows for retargeted and personalised messages to be sent to the consumer.
- Advertisers and agencies are able to be creative and produce campaigns that are engaging for higher ad engagement to avoid banner blindness.
- Provide live content to consumers likes public transport timetables, directions, flight arrivals, weather, football scores and much more.
- Be fully immersed in interactive and engaging brand communication with your audience.
What should you consider when purchasing a billboard, except how much does a billboard cost?
- Product Quality:
The large LED screen display is usually installed outdoors, often exposed to the sun and rain, and the wind blows the dust cover, So it’s working environment is very harsh, and the electronic equipment is wet or severely damp, which will cause short circuit or even fire, cause failure or even fire, and cause losses.
And the temperature of the working environment changes greatly, and the display screen itself will generate a certain amount of heat when it is working. If the ambient temperature is too high and the heat dissipation is poor, the integrated circuit may not work properly, or even be burned, so that the display system cannot work normally. When purchasing, we should not only consider cost saving, but ignore the quality of the product itself, causing potential safety hazards.
From a marketing point of view, the flow is the first and most important criterion for choosing to place a billboard outdoor. The most basic appeal of running outdoor advertising is to be seen by more people. The size of the traffic determines how many people will see your ad.
Therefore, when considering the installation location of the Billboard, we must fully consider the traffic flow and the viewing field of view of pedestrians. Otherwise, it may lead to the result of spending a lot of money but not getting a good advertising effect.
Moreover, the high technology and operating costs of the outdoor LED large screen itself determine its more suitable grade for mid-to-high-end advertising.
Here is a small suggestion for you, outdoor LED large screens are mainly concentrated in the core CBD business district of the city, along traffic roads with dense traffic, high-end residential walls, etc., providing advertisers with rich and accurate placement options.
- Billboard Cost:
The cost of outdoor large LED screen itself is very high, and the cost of maintenance and installation is relatively high. Therefore, when considering installing an outdoor large screen for advertising promotion, you need to prepare a sufficient budget. But despite this, we should not blindly choose the cheap Billboard, because there will be great security risks.
- Installation location, installation field of view:
The outdoor LED large screen area is generally from a few square meters to dozens or even hundreds of square meters, the audience is wide, the sight distance requires a wide field of vision, and the ambient light changes greatly, especially if it is exposed to direct sunlight, thus affect the display effect.
What kind of characteristics does a high-quality outdoor LED screen need to have？
Strong Applicability: The LED display is highly adaptable, and requires a unique design that can be well adapted to outdoor scenes with high brightness, and the unique protective design can withstand water and sunlight to a certain extent.
High Brightness: High quality outdoor LED screen have to use ultra-high-brightness LEDs, it is still clearly visible from a long distance under the strong sunlight;
Good Effect: using point-by-point correction technology, the image is clearer and the sense of hierarchy is stronger;
Strong Reliability: using static scanning technology and modular design technology, higher reliability and stability;
Diversified display modules: support multiple display modes;
Easy to Operate: the use of general video playback software makes the operation very convenient.
What is the precautions for installing an outdoor LED screen?
Outdoor LED large screen needs to achieve the effect of wind resistance and earthquake resistance, so the firmness of the steel frame structure must be ensured during installation. Usually outdoor LED displays have a large installation area, and most of them are installed in densely populated places. The design of the steel structure should consider the foundation, wind load, waterproof, dustproof, moistureproof, ambient temperature, lightning protection, surrounding population density, etc. Therefore, during the implementation, the entire outdoor screen steel structure should have design drawings that have passed the review of the competent government department to ensure the reliability and safety of the entire steel structure.
Waterproof and moisture-proof
The outdoor LED display is installed outdoors, and it needs to ensure that it can work normally in different bad weather, such as rain, snow, the inside of screen boby getting wet or severely damp will cause short circuited or even fire, resulting in losses; therefore, the screen body and the joint part of the screen body and the building must be strictly waterproof and leak-proof; the screen body must have good drainage measures, so that the water can be discharged smoothly in the event of water accumulation; pay attention to waterproof and moisture-proof. It is worth noting that the protection level (front/back) of the outdoor LED display is at least IP65, which cannot be lower than this protection level.
Ventilation and heat dissipation
Outdoor LED screen should be installed with ventilation equipment to cool down, so that the internal temperature of the screen is -10 ℃ ~ 40 ℃. When the outdoor LED screen works, it will generate a certain amount of heat. If the heat dissipation performance is not good when working in a high temperature environment, it may cause the integrated circuit to work abnormally or even be burned, so the LED display system cannot work normally.
Do a good job of lightning protection, and the LED body and shell should have good grounding measures, because the Lightning can damage the outdoor LED screen in many ways if it without good lightning protection.
What is the usage of large outdoor LED screen?
The LED display is highly adaptable, and requires a unique design that can be well adapted to outdoor scenes with high brightness, and the unique protective design can withstand water and sunlight to a certain extent.
High quality outdoor LED screen has to use ultra-high-brightness LEDs, it is still clearly visible from a long distance under the strong sunlight.
Using point-by-point correction technology, the image is clearer and the sense of hierarchy is stronger.
Using static scanning technology and modular design technology, higher reliability, and stability.
Diversified display modules: support multiple display modes:
Easy to operate: the use of general video playback software makes the operation very convenient.
How much does a billboard cost?
There are many factors that affect the cost of billboards. When you are going to buy an outdoor LED large screen, you need to consider the budget from the following aspects:
- The area of the display screen: The larger the LED display screen is, the more materials are consumed, and the price is naturally relatively high.
- LED display specifications and models: The main models of LED display are P1.875, P2.0, P2.5, P3, P4, P5, P6, P8, P10, P16, etc. The “P “in the LED display refers to the LED center-to-center spacing of two adjacent pixels of the display screen, referred to as the dot spacing. It is the distance between the LED display lamp beads and the lamp beads. Under normal circumstances, the denser the lamp beads, the clearer the LED display screen, the higher the resolution, the higher the price.
- Materials used in the LED display: The quality of the LED material also determines the cost of the display. Different chips have different stability, brightness, and lifespan.
In a word, A billboard will bring a huge commercial value, and the technology of outdoor large screen is becoming more and more mature. When you plan to purchase a billboard, you should consider it from many aspects, just like the size, the installation place, the resolution of need, etc., instead of only taking the billboard cost into consideration.