What is the Advantage and Disadvantage of Types Of Building Signage

Architectural signage refers to signs that are designed to complement and enhance the architectural design of a building or structure. Bespoke, artfully designed signs convey the desired image of an organisation, whether they are a primary school or office complex. 

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Planning signage to create a cohesive design aesthetic has both advantages and disadvantages however. 

In this article we will consider the pros and cons for acquiring architectural signage. If you would like to learn about architectural signage in general, we explored this in a previous article. 

What Are The Pros For Having Architectural Signage?

There are several reasons why architectural signage is a good choice for brands. In a way that prefabricated, average signs do not, architectural signage blend aesthetics with durability and customer experience. These combine to bring brand awareness and visibility throughout the building and to passers-by. 

Aesthetics

Architectural signage is designed to blend seamlessly with the building or structure, creating a cohesive and attractive appearance. The signs throughout the environment are artistically devised and produced to look good. With aesthetics included as part of the planning process, even, usually bland, information or direction signs are pleasing to the eye.

Visibility and Brand Awareness

Architectural signage is integrated into the building or structure both internally and externally. This means it can be easily seen and recognised by visitors and anyone travelling past. In large, complex or multiple sites, this is particularly advantageous. The cohesive design is customised to reflect a brand&#;s unique identity and ultimately helps with navigation and safety. 

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When a brand incorporates their designs, colours, shapes, and typography into the sign, it reflects the company&#;s mission and values. This can be a great way to attract potential customers and establish a memorable presence in the area.

Durability 

Another advantage of architectural signage is that they are typically produced using high-quality materials. The aim of using premium supplies and tools, is so the signs can withstand harsh weather conditions and wear and tear over time. 

Materials that are resistant to corrosion will last longer outside, maintaining the high-quality look a brand wants people to see. A well-made sign that stays in good condition speaks volumes about the brand behind it. 

Health and Safety

The production and installation of architectural signage takes health and safety into consideration through dependable materials, safe working practices and secure installation. A good architectural signage company will have accreditations and memberships with standards organisations. This requires them to prove they operate safely. Look for Constructionline and ISO to be confident in the whole supply chain, from procurement of materials and tools, to the final installation.  

Conclusion

Choosing the right signage material depends on a variety of factors, including the environment, budget, and desired look. If you&#;re looking for long-lasting outdoor signage, aluminum or acrylic are excellent choices. For temporary or budget-friendly signs, PVC or corrugated plastic may be your best bet. Consider both the pros and cons of each material to ensure your sign meets your business&#;s needs and conveys the right message to your audience.

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